abstract noun. high publicity; wide broadcast; exceptionally loud notice or attention given to something or someone in the public space. (Used exclusively in a verbal form).
Definition: To give high publicity; to broadcast widely to a large audience; to draw attention to a particular issue of public interest.
Verb: Nù-òkpònòhìò: To give high publicity; to broadcast widely to a large audience; to draw attention to a particular issue of public interest.
Examples:
Mà fù ú nù-òkpònòhìò ugbo dúú. It was widely broadcasted.
Ùnyọ́gbá mi mà nù-òkpònòhìò-í. It’s my promotion that was widely broadcasted.
Ábú mà nù-òkpònòhìò lè-í? How was it publicized?
History: This usage originates from ancient times when a drummer or messenger would beat a drum or use other loud instruments in the community to transmit specific information. This practice was used to summon villagers to an assembly, remind them of communal engagements, or in emergencies like searching for a lost person in the forest. The cacophony created by drumming, using king-sized gongs, and blowing wind instruments such as cow-horns and flutes, aimed to attract the attention of the lost person and guide him to safely.